Community is also a large part of keeping connected fitness machines engaging; all five companies offer Facebook groups for users to discuss their workouts and find people with similar goals or stats to digitally work out with. Megan Hernbroth/Business Insider

Megan Hernbroth/Business Insider Katie Canales/Business Insider Megan Hernbroth/Business Insider

A leading-edge research firm focused on digital transformation.With Tonal, performance anxiety at the gym could be a thing of the past — no more feeling self-conscious in front of your seemingly more experienced gym-goers, no more 30-plus minute round trips to the gym, and no more gym memberships.It operates similarly to its cardio cousin Peloton, whose stationary bikes retail for Tonal is one of the first products in the market with a focus on strength training. “Many individuals struggle to maintain individual, or what is known as Working out with a guiding instructor — virtual or otherwise — also combats the fact that exercise can often be boring.



Fitness experts have increasingly stressed I tried a Tonal workout for myself at the company's San Francisco showroom in late 2019.

“It’s not that different than how people haven’t stopped going to movies because they can “If people get these devices primarily for weight loss and they don’t see results, they’re gonna abandon it,” Intille says, noting that to effectively lose weight, people have to adjust their diet — something these machines cannot directly help with.“Behavior change is also easier than sustaining it,” he adds, pointing out that these subscription models are exactly how traditional gyms make money.

To combat this, users have begun creating their own Facebook groups that merge other commonalities, such as the Peloton #ShortieTribe for petite members struggling to hit the output that taller members are able to achieve, or Kids of Peloton for younger riders seeking classes that feature family-friendly music.This level of interpersonal connection is why Hydrow CEO Bruce Smith doesn’t think connected fitness machines will have a negative social impact, and that the sense of community that typically form at brick and mortar gyms will be more distributed. Brittany had been diagnosed with Hodgkin’s Lymphoma, and would have to undergo chemotherapy. By eliminating traditional metal weights Tonal can deliver 200 pounds of resistance in a device smaller than a flatscreen TV.

It was a bit hard to get used to at first, but I knew that if I were to own one, I'd adjust and would eventually have a convenient way of staying fit in the privacy of my home.Too bad it's way out of my budget and that even if it wasn't, mounting such a piece of equipment onto a wall in my rental apartment would likely make my landlord less than pleased. While Tonal’s Orady and Hydrow’s Smith say they aren’t actively pursuing this path, the two also haven’t ruled out that possibility.

Megan Hernbroth/Business Insider 2020-06-15T14:23:00Z

Megan Hernbroth/Business Insider

“There will certainly be folks who will buy multiple equipments in the home, but we offer a one-stop shop for experiences you want today and in the future.”For now, fitness is the target goal, and it’s something the Loechers say they’ve achieved with the combination of Tonal and Peloton machines in their home.


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