It’s like a Supporters club badge. A thousand times no. — Oliver White (@OliWhiteMOT93) January 24, 2018 The club says the new crest depicts the 'Leeds Salute' which over the years has been "an expression of the passion that connects Leeds United … We’ve gone full Pro Evo. Leeds United's new badge has not been well received online Leeds fan Jonny Bairstow called the badge 'shocking' The logo was subject to mass backlash on social media and the new crest was scrapped hours after its announcement.

"Everybody knows how proud and passionate the Leeds United fans are, but since I arrived at the club, I have been in awe at the unique connection between the fans and the team. "We have seen season ticket sales soar and gates have regularly exceeded 32,000 at Elland Road – we are very grateful for the loyal and unwavering support we have received. Be interested to know who the 10,000 plus people were..." he wrote on Twitter.Leeds' new badge is like something Konami would dream up if the Yorkshire Whites ever got back into the Premier League. We wanted to say who we are with pride: We are Leeds United.

This is the worst idea ever. But not this. Thousands of fans signed a petition calling for it to be scrapped and the Leeds managing director, ­Angus Kinnear, told BBC Radio Leeds that the club will now consult with more supporters before a new badge is adopted.“As we look at the feedback today I think it’s clear that the consultation process that we embarked on, that we were very confident had delivered a result, wasn’t extensive enough,” Kinnear said. However, the design of the new badge attracted criticism from huge numbers of fans, resulting in an online petition over 77,000 signatures strong against the design's introduction. “We need to reopen that consultation process very clearly.”By Wednesday night the number of signatures on the petition had risen to well over 50,000. On 24 January 2018, Radrizanni introduced a new Leeds United badge which would be worn for the 2018/19 season onwards depicting the "Leeds Salute". Won’t look right.

Rather than honour the history of Yorkshire, or Leeds, the club chose a fan “salute” instead to adorn the badge. Would love to see what the rejected ideas looked like if this one got the green light. The latest offers and discount codes from popular brands on Telegraph Voucher Codes Who the hell was consulted? Fans and players often put their right fist over their heart as a sign of support for Leeds. “Updating the crest is not a decision we have taken lightly, but we are proud to have a new crest that is authentic to Leeds United and honours the quality and loyalty of our fans.|It is a symbol of ‘strength in unity’ and a proud expression of the club’s identity and history.”We rely on advertising to help fund our award-winning journalism.We urge you to turn off your ad blocker for The Telegraph website so that you can continue to access our quality content in the future. Through It All Together Leeds United announced a new badge and everyone hates it 1 If this rebrand was a way to unite the fans, they’ve done a good job By Pete Schlenker Jan 24, 2018, 2:57pm GMT “Once we heard that there was a desire for change to help herald a new era for club, it became of primary importance that the new crest clearly reflected who we are. Posted on 24/01/2018 | 44 Comments. New Leeds United Badge, a Considered Response – by Rob Atkinson. "We are now delighted and proud to reveal a new crest that represents the passion and the unique identity that runs deep through the Club. Oh dear I don't think I've ever been this mad at my football club. What the hell is it gonna look like on a shirt. If this rebrand was a way to unite the fans, they’ve done a good jobI’m sorry but that can’t stay. Before the storm the club proudly revealed the new badge on Wednesday afternoon following six months of research in which 10,000 people were consulted.


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